You bet your sea bass. At upscale restaurants, they hire consultants and artists to design a menu properly, forcing your eye to the dishes they want you to choose. Take a look at this excerpt from a new book by William Poundstone, who wrote two great nonfiction books a few years ago that should be in every personal library: Big Secrets and Bigger Secrets. This is all about the Art of the Menu.
One thought on “You mean a menu is more than just a list of food?”
Don't order anything that cost more than your mortgage.